Performance Marketing Specialist
Blanca Pichardo
About me
I am a digital advertising professional specializing in performance marketing with over 12 years of experience. My skills excel in both strategy and execution, and I have worked across diverse sectors, including real estate, B2B, retail, SaaS, and education.
I am an analytical and results-oriented individual, capable of correlating marketing results with business and commercial objectives. I strive for the best return on investment (ROI) and have managed large budgets. My communication skills are excellent, and I am organized, self-reliant, and self-motivated, as well as a constant and inquisitive learner.
Services
Paid Advertising
Maximize your ROI with campaigns of paid advertising on Google Ads and social media.
Search Engine Marketing (SEM)
Improve your online visibility with Search engine marketing (SEM) and attracts qualified traffic.
Lead Generation
Optimize the lead generation to attract and convert qualified leads effectively.
Social Media Marketing
Increased commitment to social media marketing on platforms like Facebook and Instagram.
Real Estate Marketing
Increase sales with real estate marketing specialized to attract property buyers.
Digital Marketing Consulting
Receive digital marketing consulting to optimize strategies and improve performance and ROI.
Professional Experience
August 2024 – September 2025
Digital Marketing Manager
WebPros (cPanel, Plesk, WHMCS, Socialbee, XOVI, Sitejet)
I led comprehensive digital marketing strategies for multiple brands with a customer-centric approach, collaborating closely with Portfolio Marketing and MarCom teams. I managed integrated paid campaigns, including launch initiatives and experiential activations, to drive brand exposure and revenue growth. I leveraged data analytics and various tools to optimize customer engagement, lifetime value, and marketing efficiency. I managed technology-driven initiatives and MarTech innovations, working with cross-functional teams to deliver high-impact ads, landing pages, and performance reports. I have experience using growth attribution tools and artificial intelligence to maximize campaign ROI and market responsiveness.
July 2022 – August 2024
Performance Marketing Specialist
Tidio
- Management of SEM campaigns, Paid Media, social media campaigns and display on various marketing platforms for Tidio, a Software as a Service (SaaS) company dedicated to the automation of Customer Support areas through Artificial Intelligence.
- I served as interim Head of Performance for 9 months.
Performance Account Manager
Havas Media Group
- Digital media planning and budget allocation across high-performing channels.
- Execution and monitoring of campaigns on Google Ads, Facebook Business, LinkedIn Advertising and more.
- Managing large budgets and tracking campaign performance.
March 2015 – March 2017
eCommerce – Digital Marketing Account Manager
Etailers Ecommerce SL.
- Ecommerce account management in Magento.
- Website optimization and link building proposals.
- Google Analytics setup and reporting.
Digital Marketing Specialist
Ixole Activa
- Digital project management for websites in Magento, Prestashop and WordPress.
- Technical SEO strategies, content and link building.
- SEM campaigns and web analytics.
February 2010 – March 2012
Team Lead – Tellers
Banco Popular Dominicano
- Managing a team of 9 cashiers in a high-demand environment.
Skills
SEM and Paid Media
Constant optimization to maximize return on investment in paid campaigns.
Data-driven strategies to reach the right audience and generate measurable results.
Social Media Advertising
Creating effective campaigns that connect with your audience and increase engagement.
Precise segmentation to maximize reach and achieve optimal conversions.
Data analysis
Transforming data into insights to make strategic decisions and improve performance.
Continuous monitoring to optimize and maximize results based on key metrics.
Budget management
Efficient allocation of resources to maximize return on investment in each campaign.
Budget optimization in high-performance channels to obtain measurable results.
Performance Marketing
Implementing data-driven strategies to maximize performance and achieve business objectives.
Continuous campaign optimization to improve return on investment.
Communication and coordination
Facilitating clear and effective communication to ensure project success and customer satisfaction.
Precise coordination between teams and stakeholders to meet deadlines and objectives.
B2B / B2C
Development of customized strategies to meet the specific needs of each market.
Campaign optimization to maximize impact on business clients (B2B) and end consumers (B2C).
On-site SEO
Optimization of internal site elements to improve search engine ranking and online visibility.
Implementation of on-site SEO techniques to increase the relevance and authority of your web pages.
Account Based Marketing (ABM)
Developing customized strategies to target specific campaigns to key accounts and maximize relevance.
Implementing ABM tactics to attract and convert high-value leads with targeted content and offers.
Performance Marketing Specialist
Specialist in optimizing digital campaigns to maximize results and return on investment.
Links
FUNDED BY THE EUROPEAN UNION THROUGH THE DIGITAL KIT PROGRAMME BY THE NEXT GENERATION (EU) FUNDS OF THE RECOVERY AND RESILIENCE MECHANISM
