Optimizing Google Ads with MRR and Dynamic CLTV for a Subscription Business Company Type: Subscription-based SaaS company My Role: Performance Marketing Specialist Context and Challenge: In subscription-based business models, optimizing campaigns only...
Sales and Marketing ABM Strategy Blanca Pichardo My role Performance Marketing Specialist Project description Alignment between the sales operations team and the performance marketing team to execute a lead generation campaign in...
Performance Evaluation of a Subscription-Based B2B Landing Page My Role: Performance Marketing Specialist Project Description: I was provided with a landing page and keywords to explain my approach to...
Google Ads Optimization Experiment My role: Performance Marketing Specialist Project Description My role consisted of making some changes to the conversion goal settings and monitoring whether these had a positive or negative impact...
Ideas for B2B Account Structure in Google Ads My role: Performance Marketing Specialist Project description: Ideas for Google Ads structure for B2B Skills: Google Ads Contact Other projects Ideas for B2B Account Structure in Google...
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