Experiment of Optimization in Google Ads

My role

Performance Marketing Specialist

Project description

My role involved making changes to conversion goal settings and monitoring whether these changes positively or negatively impacted specific types of search campaigns. The goal was to scale accordingly if the results were positive. The primary KPI to track was CPA, particularly the CPA reflected in the advertisers' database.

Skills

• SEM Optimization
• Paid Media
• Conversion Report
• A/B Testing Bidding