Portfolio

Check out my work

Initial Strategy and Structure Proposal for Google Ads.

Quick analysis of current results in terms of volume conversions and CPA, and an example of business metrics based on Revenue, CLTV (Customer Lifetime Value), ARPU (Average Revenue Per User), and ROAS.

Media and Results Plan for a Leading Real Estate Company

 

The objective was allocate and optimize the budget through an integrated multi-channel campaign that would serve both for brand recognition and for the lead generation, in accordance with the client's business objectives.

ROAS performance over time for SaaS

I performed detailed optimizations at different levels in September 2022, which This led to positive and consistent growth of over 100% in ROAS for campaigns unrelated to the brand.

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FUNDED BY THE EUROPEAN UNION THROUGH THE DIGITAL KIT PROGRAMME BY THE NEXT GENERATION (EU) FUNDS OF THE RECOVERY AND RESILIENCE MECHANISM

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