Lead Generation in Meta for a Sales Pipeline in HubSpot

My role

Performance Marketing Specialist

Project description

I conducted a small lead generation test by combining Meta, Clearbit, and Hubspot to generate high-quality leads at the lowest possible cost. These leads were sent to the SDRs for development and follow-up. Success was measured based on lead quality and the expected CLTV (Customer Lifetime Value).

The ROAS was 77% in the first month, which means we recovered more than 3/4 of the investment in the first month of subscription.

Skills

• Lead Generation
• Facebook Advertising
• HubSpot
• B2B Lead Generation
• Payment Methods